Instagram, the most popular social media app currently started as a kid’s app. But now, entrepreneurs, brands, celebrities, startups, and individuals are all using it. Individuals look for sharing moments from their life with their friends and family using this app. While brands and businesses of all nature and sizes are using this app to promote their products/services globally. Also, it helps them to connect with more consumers.
It is truly a blessing in disguise as it keeps everyone involved happy. A customer can quickly review the products or talk to customer service using IG. While a business can market their product and build a community.
The one thing that everyone from a big enterprise to a small startup and even individual users are looking for on IG is more followers. Though it is important to target more engagement than several followers. But if you don’t have a decent number to begin it, getting good engagement from your posts won’t be easy.
Thus, in this article, we will discuss some effective ways through which you can increase your IG followers.
Why IG you might think? Because it is a visual platform that boasts over a billion monthly users. Also, it has 54% more engagement rate than Facebook and other platforms.
1. Editorial calendar
Having an editorial calendar is important because it gives you control over your content. Have a monthly calendar that marks all important dates and occasions. When you know that some crucial day or date is coming up, you can prepare content for it beforehand.
Also, brainstorm every week for ideas covering the whole week. Scheduling your content gives you more freedom to work on ideas better. Furthermore, it won’t affect your capability to submit spontaneous posts.
2. Promote your hashtag on all platforms
It is great that you created a branded hashtag. But if you want people to know about it and use it while sharing content for your brand, you need to promote it. Promoting it on Instagram is not enough, cross-promote on your other socials, and even take it offline.
For instance, if you are paying for billboard or newspaper advertisement, print your hashtag there also.
It will expose it to more people who can use it to search for your brand on Instagram, and other platforms.
3. High-quality images are the best
It is an obvious and repetitive point, but it is worth mentioning. Everyone knows that Instagram is a visual platform, and thus the quality of your visuals matters.
So, always post your best work. Whether it is images or videos or any other type of content, use high-quality content.
If you are posting a picture, make sure it is not pixelated and is crystal clear. Images shot in natural light are the best. Add a filter or use Canva to edit the rough edges out to ensure that the image is the best.
4. Use the bio URL smartly
The Instagram profile is the only place on IG where you can add a clickable link. So, make the most of it. Don’t make it boring by keeping the URL of your website home page. It decreases your opportunity to get more traffic.
Instead, keep changing it at least once a week or bi-weekly to the latest content. It will get more traffic to your website or app.
5. Include CTAs
CTAs or call-to-action is important to drive more engagement and followers. You can include CTAs in your Instagram stories as well. A CTA tells a person what to do after reading or watching your posts.
Thus, make it clear. For instance, you can tell people to like the post for more such content. Or tell them to check the link in your bio for your new article or so on.
6. Captions works
Captions can work wonders for your Instagram profile. They provide more credibility and context to your pictures. So, make sure you write captions while posting, you don’t have to write a long paragraph. You can even write a short two-line description, but it should be engaging and appealing.
Also, keep in mind that the captions should be in line with your brand’s voice. You will figure this out gradually, so don’t worry if the first-two captions are not that great.
There are tons of tips that can help you get more followers. But what works for one business might not work for another. So, keep trying and you will find the tips that work for your brand.